Research Outline

Salesperson Market


To understand the salesperson market in Australia, including how many people get employed, how employers reach salespeople, how many people and market size in revenue.

Early Findings

  • The average hourly pay for a salesperson / Salesman / Saleswoman in Australia is AU$20.37
  • According to statistics by the Australian government “the number of people working as Sales Assistants (General) (in their main job) is about the same as five years ago and is expected to stay about the same over the next five years: from 517,800 in 2018 to 525,200 by 2023.”
  • Job openings for salesperson mostly come from turnover (workers leaving) while a few come from new jobs being created, but most come from turnover
  • According to estimations, there are likely to be around 445,000 job openings over the next five years.
  • Unemployment for sales assistants was average in 2018.
  • Salespeople mostly work in industries such as retail trade, accommodation and food services, and manufacturing.
  • The number of people employed as sales assistants in Australia stood at 517 800. The number is expected to increase to 525 200 in 2023.
  • The average age for salespersons in Australia is 26.
  • In 2017, 654,000 sales assistants and salespersons were working in ABS Level 5 occupations.
  • In Australia, the salesperson position attracts many people without post-school qualifications work in occupations such as sales.
  • According to an article published on Smart Company, “….the average sales staff turnover can be anything around 25-50% per annum or more in some cases. Some call centres experience turnover rates of over 70% per annum.”
  • Employers reach candidates for salesperson position through job seeking sites such as Mondo Search.


  • During the initial hour of research, we were able to find some useful insights on salespeople's position in Australia's job market. There appears to be little to no information on the market size by revenue. Generally, information on salespeople is minimal, and we had to rely on Australian government statistics mostly.