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Research Proposal
Prepared for Peter P. | Delivered October 7, 2019
US Auto Auction Market
Goals
To obtain the auto auction market size, key players/competitors (such as
Bring A Trailer
and
Hemmings
), user journey, and best practices for launching reserve and non-reserve auto auction platforms in the United States. This research would be used in identifying a target market and creating a launch strategy and positioning.
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Early Findings
According to Research and Markets, the United States vehicle auction market is predicted to grow at a
healthy rate
between 2019 and 2023.
Major drivers of growth in this market include a rise in the
average age
of light vehicles within the country, an increase in
vehicle crashes
, rapidly growing revenue, and a "strong demand for
salvage auction vehicles
" from international buyers.
Copart Inc.
, KAR Auction Services Inc., and Manheim are some of the major players in the North American vehicle auction market. These companies operate in the
online auction
space.
Safehaven.com reports that
12 million
used cars and
5 million
new cars are sold yearly in the United States.
A total of
17.1 million
cars were sold within the United States in 2017.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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Prepared By
Benjamin H.
627 assignments | 5.0