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Research Outline

Prepared for Peter P. | Delivered October 7, 2019

US Auto Auction Market

Goals

To obtain the auto auction market size, key players/competitors (such as Bring A Trailer and Hemmings), user journey, and best practices for launching reserve and non-reserve auto auction platforms in the United States. This research would be used in identifying a target market and creating a launch strategy and positioning.

Early Findings

  • According to Research and Markets, the United States vehicle auction market is predicted to grow at a healthy rate between 2019 and 2023.
  • Major drivers of growth in this market include a rise in the average age of light vehicles within the country, an increase in vehicle crashes, rapidly growing revenue, and a "strong demand for salvage auction vehicles" from international buyers.
  •  Copart Inc., KAR Auction Services Inc., and Manheim are some of the major players in the North American vehicle auction market. These companies operate in the online auction space.
  • Safehaven.com reports that 12 million used cars and 5 million new cars are sold yearly in the United States.
  • A total of 17.1 million cars were sold within the United States in 2017.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.