Delivered August 2, 2020. Contributor: Jennifer P.
Gain an understanding of the automotive insurance market in Australia, with a focus on motivations within the business to business market, for OEM, dealers, and fleet segments in order to inform a content strategy for a client (Allianz).
Companies with the largest market shares within the commercial motor vehicle insurance space areInsurance Australia Group Limited, Suncorp Group Limited, Allianz Australia Limited and QBE Insurance Group Limited.
Fleet cars are sold more than cars to individuals in Australia, representing 52% of car purchases each year.