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Research Outline
Prepared for Valentina B. | Delivered August 13, 2019
Autotrader & KellyBlueBook
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Goals
The revenue and market share of Autotrader & KellyBlueBook.
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Early Findings
Both Kelley
Blue Book and AutoTrade
r.com are owned by Cox Automotive.
Cox Automotive has a revenue of over
$7.3 billio
n. It is a subsidiary of Cox Enterprises - a privately-owned company with about $
21 billion
in annual revenues.
Some other companies owned companies owned by Cox Automotive include Manheim, Ktime
, Dealertrack, and NextGe
ar Capital.
AutoTrader.com alone, has a revenue of over
$1 billion
while Kelly Blue Book has a revenue of roughly
$88 million.
The online automotive ecommerce market place is worth about
$12 billion.
This means AutoTrader has a market share of roughly 8.33% (1/12*100) while Kelley Blue Book has a market share of about 0.73% [(88 million/12 billion)*100].
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