AUTOTRADER

• Financial Standing
• In 2018, AutoTrader generated £330.1 million in revenue, 7% growth from 2017.
• The company generates 85% of their revenue from trade, 9% from customer service, and 6% from manufacturing and agency.
• Competitors include the following:
•  TrueCar 
•  Autocheck 
•  CarGuru 
•  Cazana 
•  Cango 
•  Cars.com 
• Audience:
• The company claims that internal data proved an increase in audience engagement in 2018 based on advert views with 94 views per second per day.
• AutoTrade's business model is a six step process including the following:
• "Increase consumer audience, advert views and use of our valuation tools ."
• "Improve stock choice, volumes and accuracy."
• "Grow ARPR in a balanced, sustainable way by creating value for our customers ."
• "Enhance our relevance and value to manufacturers ."
• "Extend our product offering further down the buying funnel, towards online transactions ."
• "Create and maintain high-performing, data-oriented teams."

KELLEYBLUEBOOK

• KelleyBlueBook was acquired by AutoTrader on October 26, 2010.
• Financial Standing
• The company has an estimated annual revenue of $190.6 million. 
• Competitors include the following:
•  Edmunds.com 
•  CarGuru 
•  Truecar