Wonder

Research Outline

Prepared for John V. | Delivered April 15, 2021

Marketing Agency Average Monthly Cost

Goals

Gain information on the average monthly cost of marketing agencies in California, Texas, New York, Florida, and Tennessee, as well as costs associated with individual product offerings at these agencies. 

Early Findings

One source noted that Texas, Florida and California have the most expensive marketing costs of any other states.
One way to estimate fees is that most media and advertising agencies aim to take about 3%-15% of a company's total media spend.  
Given this, one could assume agencies would be most expensive in states like Florida and California where marketing media spend is likely to be highest. 
Another source notes that marketing agencies in New York City are likely to bill almost twice what agencies in other regions of the US do, $600+ to $300 perspectively. 
It's also noted that monthly services have a wide range of prices, often varying by the size of business and services required. 
While there was limited data available on a state by state basis, it is noted that geography makes a huge difference when it comes to price of hiring an agency. 
Smaller regions or markets tend to be way lower priced than cities, with marketing agencies in those areas ranging between $95-$225 per hour. 
Of the 579 marketing agencies listed in Tennessee on marketing agency database Clutch, hourly rates ranged between $49-200 per hour.  
Of 3,835 marketing agencies listed in California on marketing agency database Clutch, the median rate was between $100- 149.  
Of 1,923 marketing agencies listed in New York on marketing agency database Clutch, the median rate was between $100-$149.
Of the 1,983 marketing agencies listed in Texas on marketing agency database Clutch, the median rate was between $100-$149.
Of the 2,150 marketing agencies listed in Florida on marketing agency database Clutch, the median rate was between $100-$149.

 