Prepared for Max A. | Delivered March 4, 2020
B2B Company Podcasts
Obtain insights on branded podcasts and determine why they are used by B2B companies.
B2B Company Podcasts Insights
create their own branded podcasts as this medium can help in making their brand known to consumers.
is also a way for B2B firms to position themselves as thought leaders in their industries.
well-thought-out and useful content
can also enable brands to stand out from their peers.
with valuable content can also entice listeners to establish a relationship with the brand.
B2B companies also start their own podcasts if their
competitors are also producing one
. This is to ensure that they are ahead of these competitors in the minds of their consumers.
B2B brands also
get into podcasting
if most of their clients are business leaders who have a habit of listening to podcasts while commuting or exercising.
, its main purpose in producing its IBM Cloud podcast is to train sellers and partners on the new features of their products.
The company also worked on improving its podcast to include
that can cater to the interest of its listeners.
podcast is considered to be one example of a B2B podcast that showcases the brand's thought leadership.
For every podcast episode, the company
invites guests with valuable
and interesting ideas to present to the listeners.
Some of these
guests are Dell employees
who are experts in their field.
also feature influential business owners and corporate leaders in the tech sector.
SAP also launched its "
Customer Support Podcast
The podcast broadcasts
quotes from a variety
of internal and external experts.
Summary of Findings:
Our initial one hour of research provided some insights into why B2B companies create their own branded podcasts.
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