B2B Lead Generation Best Practices
Delivered September 20, 2019. Contributor: Teresa W.
To identify best practices for approaching B2B lead generation, including successful lead generation tactics.
Depsite its age,
has consistently held the top spot for being the most effective in terms of B2B lead generation.
The use of
marketing automation tools
along with emails has proven even more effective. These tools allow businesses to send high-targeted emails that are personalized.
Thomas Reuters reported a
172% revenue increase
after adopting marketing automation tools for email marketing.
can take many forms including blogging, publishing case studies and white papers, website articles, and more.
Content marketing generates
more leads and results in
higher conversion rates.
After publishing a series of videos, infographics, and Q&A blog posts, Crow Horwarth reported
directly attributed to content marketing.
of B2B marketers say that blogging is the most valuable channel for content marketing.
help establish a business as a niche expert. In addition, each blog post increases the
number of pages
for the business indexed on Google.
study reported that blogging content tied with e-newsletters as the most effective in lead generation.
Hubspot reports that
90% of its leads
were generated from blog posts.
Content Marketing-White Papers
can be a powerful tool for generating leads, especially for technical companies.
White papers are most effective for generating leads during the
pre-sales and initial sales
62% of B2B marketers
claim that using white papers in B2B marketing is the most successful type of content in lead generation.
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