Wonder
Log in
Research Outline
Prepared for Nina K. | Delivered April 8, 2020
Online Purchasing Trends: B2B Products
Review your project details
Goals
To identify trends related to the increase in online purchases of B2B products during the past 2-3 months as a result of COVID-19.
View less
Early Findings
Smart Insights has reported that, based on the findings from a poll of over 200 B2B marketers,
28%
of marketers plan to reinvest their budget from one of the worst-affected B2B channels — trade shows, into digital advertising.
According to research from TrustRadius (cited by ClickZ), only
18%
of tech companies anticipate a reduction in their spending on software in response to COVID-19. In fact,
40%
of B2B tech companies plan to spend more on software.
An article from Sana Commerce states that, since the
c
o
r
o
n
a
v
i
r
u
s
pandemic began, "some
construction suppliers
have reported an uplift in B2B e-commerce sales, while luxury and cultural goods customers are seeing a decline."
Accenture states that "in B2B, with the unpredictability in the product supply chain and distribution channels, manufacturers are looking to expand their strategy to move
closer to end consumers.
" It further states that in response to the global pandemic, organizations that have viewed digital commerce as a secondary channel now need to reorient every aspect of their business towards this.
View less