B2B Survey Panel Firms Research

Goals

To have a list of B2B survey panel firms who develop panels of business decision makers for custom surveys and quantitative research. An ideal response would take a global approach and list as many firms as are able to located, and include whether they are a full service market research firm or a vendor.

Early Findings

  • Amplitude Research is located in Boca Raton, Florida. They assert that they are "one of the few B2B market research companies that can target difficult-to-reach business professionals." They indicate on their website that their "business-to-business market research panel includes pre-identified profiles such as industry group, size of employer, job title, income level, and influence on marketing or technology purchases." Their services include high-quality mail, telephone, and online survey research; online survey administration with expert project management; online market research expertise that is effective and provides timely results; and customer satisfaction and loyalty measurement. They have been in business since 2002. They are members of the American Marketing Association (AMA), Marketing Research Association (MRA), Interactive Marketing Research Organization (IMRO), and Marketing Research Association of South Florida, and adheres to the professional guidelines for survey companies applied by these organizations. Amplitude Research is also A+ Rated by the Better Business Bureau. They state that their pricing is competitive, and their contact number is 1-877-225-7950.
  • Ovation MR has "built over 200 online panel sites & communities for some of the world’s best known brands and most prestigious market research companies. [Their] innovative technology and methods for panelist validation and engagement are being used widely in the online research panel industry." They have been in business since 2016. Their services include survey programming and hosting; market research panel and sampling; and survey design, analysis and reporting. Their contact form can be accessed here. They are located at 39 Broadway, Suite 2010, New York, NY.
  • CatalystMR is a full service research, online & mobile survey programming, hosting & panel provider. Their panels include: consumers, B2B & healthcare. They provide panel and full service research solutions, online survey programming, hosting and reporting services to the market research industry. Their researchers, technical teams and panel managers have decades of market research experience specializing in online and mobile surveys and CATI (telephone interviewing). Their B2B panel includes SBOs, ITDM and C-level professionals. They are located in Oakland, California and their contact form can be accessed here.
  • InnovateMR "helps connect researchers to a global network of verified B2B professionals, enabling organizations to stay attuned to the marketplace. From IT decision-makers to contractors, Innovate’s unique recruitment strategy and extensive firmographic profiling allows [anyone] to reach even the most niche target audiences." They are aware that B2B market research can be challenging and complex to execute, and they feel partnering with them will help make any project a success.

Summary Of Our Early Findings Relevant To The Goals

  • Our initial hour of research was spent understanding how many of these niche companies exist, and then providing four that we believe fit the bill. These four survey panel firms should be looked at carefully, and if we are not on the correct track, that should clearly be communicated to us in any reply and we can pivot! All the companies selected provide B2B research with panels.
  • While there appears to be plenty of full service marketing research firms using qualitative and quantitative research that provide B2B research, not all of them seem to have panels of decision makers for custom surveys and quantitative research, so a search of each site is required to determine that.
  • Please select one or more of the options provided in the proposed scoping section below.

Proposed next steps:

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