To have several disparate, as well as some related questions answered surrounding Baby Boomers. Specifically:
What apps and technologies are boomers adopting and then using today?
What are examples of recent (12 months) of advertising campaigns that have resonated with Boomers?
Where are Boomers getting their news and information, especially surrounding technology?
What are Boomers’ biggest financial retirement concerns?
What are Boomers’ spending habits, what items are they spending on, and are there things they are apprehensive about purchasing?
What brands and companies are Boomers shopping and then using?
What are Boomers’ views on investing?
How do Boomers feel about using an app to invest their money? Do they trust digital tools when it comes to money management?
How do Boomers view retirement? In other words, do they dread it or are they ready to retire?
It has been proven that women tend to live longer. In that case, do women and men view retirement differently?
What are boomers’ most asked questions before and then upon retiring?