Baby Boomers: Travel Behaviors

Goals

To determine the travel behaviors (local and international) of US baby boomers.

Early Findings

5 BABY BOOMER TRAVEL BEHAVIOURS

HEAVY SPENDERS
  • This generation is not limited by budget.
  • In their trips for 2019, they planned to spend over $6,600.
  • Baby boomers are responsible for 80% of luxury travel spending
AVID PLANNERS
  • This generation is decisive and confident in their travel plans. By the end of 2018, they had planned to go on 4-5 vacations within the course of 2019.
  • They planned to spend over $6,600.
  • By September 2018, 88% of those traveling within the US had already decided where they would go and 31% had already made their payments.
MAIN MOTIVATING FACTOR: SPENDING TIME WITH LOVED ONES
  • 57% of baby boomers travel to spend time with their families.
  • 48% travel for a relaxing experience.
  • Their third option, at 44%, is for sight-seeing.
INTERNATIONAL TRIPS: BUCKETLIST
  • For those who take international trips, the main motivation, 24%, is to tick an item off their bucket list.
  • Summer vacation and romantic travel come in second at 10% for both.
  • In terms of destination, Europe ranks first with 41%, the Caribbean with 20%, and Asia with 11%.
CONNECTING WITH THE LOCALS
  • 19% opt for international travel while the rest travel within the US.
  • In these international travels, they opt to connect with the locals.
  • They opt to have meals with them and experience their culture.
  • 53% would opt to eat with them, 49% opt to travel with them, as 19% opt to stay with them.

INTERNATIONAL DESTINATIONS

RETIREMENT AND TRAVELING
  • Statistics show that 47% of retirees would like to be traveling all the time.
  • Some destinations that are ideal for baby boomers/retirees tastes include;
CHINA
ITALY
  • This location is usually one of the first options.
  • This location is rich in Roman influence and architecture.
SRI LANKA
  • This location is great for a safari.
  • This location has a lot to offer; peaceful beaches, rich culture, and 20 national parks.
  • The local dishes are also popular.
BALI

Proposed next steps:

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Our initial research has shown that there is some information on the travel behavior of baby boomers. We propose continued research to identify 5-7 additional behaviors of baby boomers around their preparation for travel and during their vacation.