Research Proposal

Baby Boomers: Travel Behaviors

Goals

The number of baby boomers in the US that take trips longer than a month.

Early Findings

  • Up to 60% of baby boomers in the US took at least one trip "shorter than five nights" in 2018 while 23% said that their longest trip was less than five days.
  • Around 22% of baby boomers in the US took a trip longer than seven days in 2018, the highest percentage when compared with other generations who took such trips.
  • For baby boomers who take trips, around 11% mentioned that the "financial burden of longer trips was a motivator to keep it short."
  • Baby boomers are the most likely generation to take longer trips. More than 50% of baby boomers took at least "one mini-vacation" in 2018. About 40% "did not take any trips that were shorter than 5 nights."
  • In general, Americans are now taking "microcations," also known as shorter trips. There is a decrease in the number of Americans taking longer trips.

CONCLUSION

  • Currently, there are 74 million baby boomers in the US. Since 22% of them take trips longer than seven days, the conclusion can be arrived at that around 16.3 million baby boomers take long trips of more than seven days.
Prepared By
Hillary O.
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