Wonder

Log in

Brown-Foreman

Delivered February 13, 2020. Contributor: Alexis Z.

Goals

Provide background information on Brown-Foreman, including a company overview, company performance over the last three years, SWOT analysis, environmental analysis, current challenges facing the company, current challenges facing the industry (regulatory, economic etc.), and names and contact information for key Brown-Foreman senior executives based in Louisville, KY.

Early Findings

Overview

  •  Brown-Foreman is one of the largest wine and spirits distributors in the US.
  • Its whiskey brands include Jack Daniel’s, Woodford Reserve, Old Forester, Early Times, Collingwood, Canadian Mist, Coopers’ Craft, and Slane Irish Whiskey.
  • It also has scotch, tequila, vodka, liqueur, wine and gin.

Performance

  • Brown-Foreman stock on the NY stock exchange has generally grown since 2017, with a slight peak in early 2018 followed by a dip by late 2018 and then sharp growth to 2020.

Environmental Analysis

  • Brown-Foreman has an environmental suitability strategy that "aims to protect and conserve natural resources — for our business and for future generations."
  • One project is recycling — their Zero Waste to Landfill goal. As part of this initiative, The Jack Daniel’s distillery sends "99% of materials from the distillery to be reused or recycled."
  • Additionally, the company runs the DendriFund, which provides funds for "joint actions to solve challenges related to wood, water, and grains."

Challenges

  • One challenge for the industry will be dealing with the increased competition that the legalization of cannabis in many states brings.
  • One challenge for Brown-Foreman in 2019 was the trade war between China and the US.

Executives

  •  Garvin Brown IV is the Chairman of the Board of Directors. He lives in London.
  •  Multiple C-suite members live and work in Louisville, Kentucky. These include the Chief Diversity Officer, Chief Brands Offer, the Director of Global Strategy, and others.

Proposed next steps:

You need to be the project owner to select a next step.
We recommend further research to provide a company overview, company revenue from 2017-2019, and 3-5 major events/media moments for Brown-Foreman over the last three years. Additionally, we recommend further research to identify the names, titles and contact information for 7-10 members of the c-suite of Brown-Foreman that live in Louisville, KY.
Additionally, we can complete a SWOT analysis of Brown-Foreman. This will include 3-5 company strengths, 3-5 company weaknesses/challenges, 3-5 opportunities for Brown-Foreman within the spirits distributor industry, and 3-5 threats for Brown-Foreman within the spirits distributor industry.
Lastly, we can provide a review of the environmental initiatives of Brown-Foreman. For each initiative we will describe what the initiative is and any success metrics with the initiative. We will profile between 3-5 initiatives.