Overview

•  Brown-Foreman is one of the largest wine and spirits distributors in the US.
• Its whiskey brands include Jack Daniel’s, Woodford Reserve, Old Forester, Early Times, Collingwood, Canadian Mist, Coopers’ Craft, and Slane Irish Whiskey.
• It also has scotch, tequila, vodka, liqueur, wine and gin.

Performance

• Brown-Foreman stock on the NY stock exchange has generally grown since 2017, with a slight peak in early 2018 followed by a dip by late 2018 and then sharp growth to 2020.

Environmental Analysis

• Brown-Foreman has an environmental suitability strategy that "aims to protect and conserve natural resources — for our business and for future generations."
• One project is recycling — their Zero Waste to Landfill goal. As part of this initiative, The Jack Daniel’s distillery sends "99% of materials from the distillery to be reused or recycled."
• Additionally, the company runs the DendriFund, which provides funds for "joint actions to solve challenges related to wood, water, and grains."

Challenges

• One challenge for the industry will be dealing with the increased competition that the legalization of cannabis in many states brings.
• One challenge for Brown-Foreman in 2019 was the trade war between China and the US.

Executives

•  Garvin Brown IV is the Chairman of the Board of Directors. He lives in London.
•  Multiple C-suite members live and work in Louisville, Kentucky. These include the Chief Diversity Officer, Chief Brands Offer, the Director of Global Strategy, and others.