Wonder

Research Outline

Prepared for Amanda D. | Delivered February 12, 2020

Banking Creatives

Goals

Obtain marketing creatives from various mediums such as online, print, digital, social media, and television from well-known banks in the United States, as well as from regional banks in the State of New England. 

Early Findings

Banking Creatives
JP Morgan Chase
 JP Morgan Chase provides financial and banking solutions. The company is part of the Fortune 500 company list.
On its Facebook page, JP Morgan featured a video that showcases corporate life inside the bank and scenes from its community work.
On its website, the bank featured a scene that highlights the various community service work that it is doing.
The bank also has a TV advertisement that featured its Autosave product line.

Bank of America
For Bank of America, its logo was featured in one of the NASCAR racing cars. 
It also has a TV advertisement that shows how it empowers its clients with its products.

All of the screenshots for the marketing creatives above were pasted in this shared document.
 

Summary of Findings
We provided several screenshots of marketing creatives of JP Morgan Chase and Bank of America.