Wonder

Research Outline

Prepared for Amanda D. | Delivered February 12, 2020

Banking Creatives

Goals

Obtain marketing creatives from various mediums such as online, print, digital, social media, and television from well-known banks in the United States, as well as from regional banks in the State of New England. 

Early Findings

Banking CreativesNew England Regional BanksPeople's United Bank
 People's United Bank is a regional bank with a branch in New England.
The company posted an image on its website with an accompanying message on why people should chose the bank.
On its Facebook page, the bank offers wealth management tips.
 

Rockland Trust Bank
The Rockland Trust Bank operates in New England.
On its website, it shows the latest promotions being offered.
On its Facebook page, the bank placed a cover photo with the message, "moments that matter, relationships that matter."

Summary of Findings
We provided several screenshots of marketing creatives of regional banks in New England such as People's United Bank and Rockland Trust Bank in  this shared document. 