Research Proposal

Banking Creatives


Obtain marketing creatives from various mediums such as online, print, digital, social media, and television from well-known banks in the United States, as well as from regional banks in the State of New England.

Early Findings

Banking Creatives

New England Regional Banks

People's United Bank

Rockland Trust Bank

  • The Rockland Trust Bank operates in New England.
  • On its website, it shows the latest promotions being offered.
  • On its Facebook page, the bank placed a cover photo with the message, "moments that matter, relationships that matter."

Summary of Findings

We provided several screenshots of marketing creatives of regional banks in New England such as People's United Bank and Rockland Trust Bank in this shared document.
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