BASF Competitive Landscapes

Goals

Understand the competitive landscape of BASF and it's competitors, Corteva, Bayer Crop Science, and Syngenta, including product offerings/solutions, innovations, consumers, and agricultural product positioning.

Early Findings

Findings have been entered into the attached spreadsheet.
CORTEVA
  • Corteva Agriscience, which formally separated from DowDuPont in June 2019, generated $14.3 billion in revenue in 2018.
  • Corteva offers products and solutions in the following areas:
  • Seeds & Traits,
  • Crop Protection,
  • Software & Digital Services,
  • Seed Treatments,
  • Forages, Inoculants,
  • Vegetation Management,
  • Pasture Management,
  • Turf & Ornamental,
  • Urban Pest Management,
  • Oil
  • Corteva develops innovative products and solutions in over 150 R&D facilities that have resulted in more than 12,000 patents granted in the following areas:
  • CRISPR-Cas Technology
  • Advanced Genomics
  • Phenotyping Technology
  • Germplasm
  • Predictive Agriculture
  • Corteva's target customers include farmers growing commodity ingredients for food manufacturers and the fresh produce industry.
  • Corteva's product positioning reflects its mission of providing farmers with complete solutions that maximize the "productivity and sustainability of the world's farmland to enhance food security."

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