Wonder

Research Outline

Prepared for Julie W. | Delivered November 22, 2019

BASF Competitive Landscapes

Goals

Understand the competitive landscape of BASF and it's competitors, Corteva, Bayer Crop Science, and Syngenta, including product offerings/solutions, innovations, consumers, and agricultural product positioning.

Early Findings

Findings have been entered into the attached spreadsheet.
BASF's agricultural product positioning supports the company's goal of promoting sustainable agriculture, protecting honeybees, and offering innovative farming, landscape management, and pest control solutions as an "integrated provider of crop protection products and seeds."
CORTEVA
Corteva Agriscience, which formally separated from DowDuPont in June 2019, generated $14.3 billion in revenue in 2018.
Corteva offers products and solutions in the following areas: 
Seeds & Traits, 
Crop Protection, 
Software & Digital Services, 
Seed Treatments, 
Forages, Inoculants, 
Vegetation Management, 
Pasture Management, 
Turf & Ornamental, 
Urban Pest Management, 
Oil
Corteva develops innovative products and solutions in over 150 R&D facilities that have resulted in more than 12,000 patents granted in the following areas:
CRISPR-Cas Technology
 Advanced Genomics
Phenotyping Technology
Germplasm
Predictive Agriculture
Corteva's target customers include farmers growing commodity ingredients for food manufacturers and the fresh produce industry.
Corteva's product positioning reflects its mission of providing farmers with complete solutions that maximize the "productivity and sustainability of the world's farmland to enhance food security."