Beauty Category: Competitive Analysis of Brand Creativity

Goals

To obtain a competitive analysis of brand creativity in the Beauty Category to determine the consumer trends they are tapping into. To collect samples from social media platforms, TV and print advertisements, and influencer marketing.

Early Findings

L'Oreal

  • Their website has a social wall page where one can follow all their social media posts.
  • They mainly utilize Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Overview

  • This spreadsheet will be populated with the details of each brand.
  • We have populated parts of the spreadsheet to provide structure for the research.

Proposed next steps:

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