Gaining momentum is the belief that a pill a day can keep age spots, wrinkles and gray hair away. Millenials and men are two of the main targets for these products. One study shows that 84% of men between 18 and 44 years of age use nutricosmetics products.
Since some millenials are in the mid-30s they are the ideal group for a product that prevents age spots, wrinkles and gray hair.
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