Behavior Modification Tools: Weight Loss


To understand the competitive landscape for behavior modification tools that reduce snacking and promote weight loss. For each company, the information of interest includes product features, headquarters location, when they launched, how much money they've raised if any, where they're currently selling this product (online, In-store, including any chain stores), and their parent company.

Early Findings

Behavioral Modification Tools

  • Noom is a subscription-based, weight loss app, built on behavior modification techniques. [3] It offers coaches who help "set achievable goals and keep you accountable." [4]
  • Most weight loss apps have a behavior modification element, as they are intended to make the user pay closer attention to their food intake. Some top apps are MyFitnessPal, Lose It!, WW (Weight Watchers), Fitness Buddy, Nike Run Club, Runkeeper, Endoondo, JEFIT, Nike Training Club, DailyBur, MyNetDiary, Pacer, Instant Heart Rate, Fooducate, and Strava.
  • Meal planning apps may also fall into the behavior modification approach to weight loss, as they offer a more thoughtful approach to health eating.
  • While not its intended purpose, Invisilign teeth straightening alternative, has the side effect of weight loss for some people because it has to be worn from 20-22 hours per day, which deters some patients from snacking.
Spreadsheet is here.

Summary of Initial Findings

In our initial research, we were unable to find products like the examples provides, but we identified several weight loss apps that might fall into category of products focused on the behavior modification approach. The linked spreadsheet has the details for one of those apps. Please select one or more of the options provided in the proposed scoping section below.

We found some proprietary research from one of our data partners which may be helpful:

The Digital Weight Loss Market: Online, Apps & More (Marketdata LLC, $1,495)
Section 7 of the report covers "Weight Loss Apps & Fitness Trackers" and appears to include some information regarding behavior modification ($630.28)

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Research proposal:

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