Belden Competitive Landscape

Goals

To provide a competitive landscape for Belden, Hirschmann (a Belden company), Cisco, Panduit, and any other relevant competitors, providing their key message, marketing strategy, the industries or personas they focus on, how their message changes from North America to the EMEA, and their distributors in order to better target IT decision makers.

Early Findings

The majority of our initial research was spent setting up a spreadsheet, locating the correct companies, finding competitors, and setting up the project for success.

Website Links

Belden

  • The company operates in five segments: Broadcast Solutions, Enterprise Connectivity Solutions, Industrial Connectivity Solutions, Industrial IT Solutions, and Network Security Solutions.
  • The Enterprise Connectivity Solutions segment is a provider of network infrastructure solutions, as well as cabling and connectivity solutions for broadcast, commercial audio/video, and security applications.
  • The Industrial Connectivity Solutions segment is a provider of high-performance networking components and machine connectivity products.
  • The Industrial IT Solutions segment provides mission-critical networking systems that provide the end-users with the highest confidence of reliability, availability, and security.
  • The Network Security Solutions segment provides foundational controls for protecting enterprises against cyber attacks, automating IT regulatory compliance and improving operational efficiency.

Competitors

Proposed next steps:

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