Wonder

Best Online Directories for Reputation Management

Delivered December 16, 2019. Contributor: Jana C.

Goals

To obtain a list of online directories that specialize in online reputation management with the goal being to determine which is most suitable.

Early Findings

A list of directories were identified. These directories cater to all businesses. The details of a few have been outlined below.

 BOTW — This is an online directory that is trusted by over 16 million businesses. It gets between 70,000 and 90,000 visitors per month, 43% of which are US-based traffic. They charge $299 for a lifetime listing.
 AboutUs receives approximately 150,000 visitors monthly. It allows all types of businesses to be added to its database.
 Spoke.com gets more than 80,000 visitors per month. It is an online community used for finding as well as discussing companies businesses and other topics. 
 MerchantCircle lists agencies, attorneys, notaries and other merchants. In 2018, the site received over 100 million visitors and has over 2 million businesses. 
Additional online directories include Better Business Bureau, Brownbook,  DexKnows, Algnable, Reputation.com, and D&B Credibility Review.

Proposed next steps:

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Since we were unable to locate any directories that cater specifically to online reputation management agencies, we propose further research to identify 5-7 B2B directories. For each, we will provide a brief overview of the directory, examples of the types of businesses in the directory, and prices to be listed in the directory.

We were able to locate 10 directories that cater to all types of businesses in our initial research. We propose further research to provide a brief overview of each, examples of the types of businesses in the directory, and prices to be listed in the directory.