Wonder

Research Outline

Prepared for Deb B. | Delivered October 3, 2019

Higher Education Marketing Best Practices

Goals

To understand best practices for marketing higher education in Latin America to Latin Americans in order to inform a marketing strategy.

Early Findings

Behaviors of students from different countries in Latin America may be different as well. For example, "a Mexican student may prefer to study in the United Kingdom, while a student from Colombia or Argentina will choose to study in Spain." So, understanding their behavior may be the best way to market higher education to Latin American students.
 Focusing on STEM subjects is a great way to attract Latin American students.
 Promoting English language learning resources, in addition to focusing on STEM subjects, may also be a good idea as many Latin American students have known to have English learning as an educational goal.
 Student ambassadors from the Latin America will also help in improving the image of a university among Latin American students.
 School affordability, paying in installments, and an uncomplicated application process are things that also attract Latin American students.
Latin American students prefer destinations and experiences over other things, e.g. ratings, so this might be something to lverage.
 Beefing up the social media strategy is another obvious best practice.