Best Practices - Obtaining Quality Customer Testimonials
To provide 3 additional “best practices” or “guidelines” around obtaining quality customer testimonials (feedback). Specifically to understand what the best practice or guideline is, why it is considered a best practice/guideline, and why it matters. Ideally, include any quantifiable statistics like X% of customers are more likely to give a testimonial if asked within X days of purchase/usage.
The research will help a brand get positive testimonials that they can later use to acquire new customers.
Ask the Right Questions
- Guiding customers by providing an outline or examples of testimonials the product/service provider is looking for is another way of obtaining quality testimonials. This way, a customer's feedback can be tailored to exactly what a provider is looking for in a testimonial.
Provide an alternate path for constructive feedback
Conduct a survey and ask for testimonials
Proposed next steps:
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