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Research Outline
Prepared for Amanda K. | Delivered August 13, 2020
Rebrand Reveals on Instagram
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Goals
The goal of this research is to identify best practices for successfully revealing a
r
e
b
r
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n
d
on Instagram. This information will be used for a
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e
b
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d
reveal of a subscription box brand in the jewelry/accessory/styling space.
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Early Findings
Best Practices From Flourish Collaborative (Creative Agency)
R
e
b
r
a
n
d
reveals can be done
quickly, slowly, or collaboratively
. A factor to consider as to how quickly to reveal the
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e
b
r
a
n
d
is
how significant
the
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e
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is.
Significant
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a
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s
might be better suited for a slower
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e
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reveal on social media.
For a
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b
r
a
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revealed quickly all at once, it has been advised to use Instagram stories to share a post with a message such as "We Have
a Fresh Look
!" Additionally, it has been recommended to "[p]
o
s
t
a photo of the new branding on Instagram with
a longer explanation
in the caption."
For a
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e
b
r
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n
d
revealed slowly over a
p
e
r
i
o
d
o
f
t
i
m
e
, changing the brand's
Instagram handle
can be effective.
For a collaborative
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e
b
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d
(in which the brand engages with its audience for "
developing the
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d
and sharing the news"), two recommended steps are to (1) "share aesthetic inspiration on Instagram stories and ask
your audience’s opinion
" and (2) "[u]se the
Instagram Stories Poll
/ Question / Gauge tools to ask for your audience’s opinion whenever possible."
Posting Frequency For a Rebrand
According to
K
h
o
r
o
s
(which provides software for social marketing), "posting
three to five
times a day to build awareness during the
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e
b
r
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d
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n
g
process" is recommended. That recommendation was based on results from a study conducted by Dash Hudson, which involved
1,400 businesses
, and "found that posting
more than once
per day decreases the individual reach of each post, but increases your overall reach."
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