Research Outline

Better For You Snacking

Goals

To understand how Better For You (BFY) snacking is evolving, (specifically confectionery) including the trends, products, and attitudes that are evolving, in order to prepare a proposal for a shopper segmentation on BFY (better for you) snackers.

Early Findings

PROPRIETARY RESEARCH AVAILABLE

We found some proprietary research from one of our data partners which may be helpful:

Better For You Packaged Food in the US (Euromonitor International, $990.00)

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Other Findings

  • According to officials, the number of companies producing better-for-you snacks is on the rise.
  • A spokesperson for New Hope Network stated that the snacking market is benefitting from the larger overall trend taking place related to healthier eating and nutrition for wellness. Better-for-you snacks offer these consumers a convenient portable means to eat healthy.
  • Market researchers found that growing interest in diets such as grain-free and paleo are two contributors that are key in the rise of healthy eating. A “State of the Natural Industry” report looking at data collected from May 2017 to May 2019 found that grain-free products grew by 76% up to $272 million, while paleo products grew by 45.3% up to $537 million.
  • The snacking industry in general will continue to evolve going forward, with one of the greater overall shifts being a focus on nutrition when snacking. When consumers in this survey were asked how their snacking has changed in the last two years, the top response (40%) was snacking more on healthier foods.
  • Seven out of 10, or 69% of consumers surveyed say better-for-you snacks are appealing. Millenials were the highest among all generations when it came to choosing healthier snacks at 79%, with 25–34 year olds at 81%. According to the survey, 74% or women and 64% of men find better-for-you snacks appealing, and compared to other ethnicities and regions, Hispanics (75%) and Southerners (73%) find healthful snacks appealing.