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Research Outline
Prepared for Bryan R. | Delivered March 3, 2020
Life 360
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Goals
To obtain an analysis of Life360. Specifically to obtain the history, growth rate, products, pricing, competitors, and a stock analysis.
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Early Findings
Overview
Life360
is a platform for families. The app provides millions of families in over 140 countries with services such as private location sharing, location history, drive details, crash detection, roadside assistance and help alerts through our free and paid membership subscription.
History
They were founded in
2008
by Alex
H
a
r
o
, and Chris Hulls.
They are
located
in San Francisco, CA. Life360 has offices in San Francisco, San Diego, Fort Lauderdale and Las Vegas.
They have received $
123.6
million in 13 funding rounds.
Life360 has acquired 5 organizations. Their most recent acquisition was ZenScreen on Nov 6, 2019.
Stock Information
Symbol: Life360 is listed on the Australian Securities Exchange (
ASX:360)
.
52-wk high=
5.55
52-wk low=
2.50
2019 Revenue= $
17.7
million
Net Income= $-
5.93
million
Diluted Earnings Per Share= -
0.04
Net Profit Margin= -
34.5
%
2019 Annual Report
27.2
million active users. +
47
% YoY growth.
$
75.4
million annualized monthly revenue.
1,717
articles published about Life360 in 2019.
Ration of Expenses to Revenue:
2016-
3.58x
2017-
2.18x
2018-
1.63x
2019-
1.49x
2020 Goals
Launch
Membership Program
that will consist of free, silver, gold and platinum levels.
Offer
ID protection and premium SOS services, along with disaster, medial, and travel assistance.
Future plans
beyond 2020 involve offering wearable and a Life360 insurance offering.
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