Water and Soft Drink Company Case studies: COVID-19

Goals

To provide case studies of major soft drink and water companies, showing strategies that they have adopted in response to the COVID-19 pandemic. The areas of focus are Germany, Italy, and the UK.

Early Findings

UK-Coca-Cola

Proposed next steps:

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We are suggesting research that provides 2-3 case studies of how major soft drink and water companies in the UK, Italy, and Germany have responded to the COVID-19 pandemic by adopting various strategies. For each case study, we would provide the following: the company/brand name, what that company did to respond to the COVID-19 crisis, why they chose to do that, and what the results of those actions were if available. Coca-Cola will be excluded from the UK's analysis. We will only provide the same company in more than one country if the strategy that they adopted was different.
We can also provide 2-3 insights revealing how the crisis created by COVID-19 has affected the soft drinks industry as a whole in the European market up to date. For each insight, we will provide examples of brands and illustrations within Europe.