UK-Coca-Cola

• In March 2020, Coca-Cola suspended its marketing activity due to the economic changes that have been brought about by the COVID-19 pandemic. This is a strategy that is aimed at helping the company weather the current economic downturn.
• Coca-Cola is a major sponsor of the Premier League, the 2020 Tokyo Olympic Games, and Euro 2020, which have all been canceled or postponed.
• The world's leading soft drinks company said that it would keep reviewing the situation to determine when it is best to resume marketing spending.
• A spokesperson for the brand said:
•  “In light of the serious situation everyone is facing with regard to coronavirus, we don’t believe it would be appropriate, or consistent with the current challenges and uncertainty for our consumers, to continue with the planned marketing of our brands in Great Britain at this time. " 
• The company is looking to adjust its efforts so that it can make a difference on the customers, communities, and consumers moving forward.
• No results of the suspension have been recorded so far, but it is expected that marketing agencies that Coca-Cola works with in the UK such as McCann, Ogilvy, and Grey London will be hugely affected since the brand is a key client.