US Bicycle Market


An understanding of bicycles in the U.S. market, including dominant brands, growth, major trends, and demographics of riders

Early Findings

The market size in the US for bicycles is approximately $6 billion.
Around 99% of bicycles sold in the US are imported from China or Taiwan.

Key players in the bicycle space in the US include Giant, Trek Bicycle Corporation, Scott Sports SA, Specialized Bicycle Components, Inc., Bianchi, Cicli Pinarello S.p.A., Colnago Ernesto & C. S.r.l., Cannondale Bicycle Corporation, GT Bike, Merida Bicycle, Santa Cruz Bicycles, Schwinn, Piaggio & Co. SpA, Atala spa, Accell Group, and Canyon Bicycles.

The bicycle industry in the US is project to experience growth of 5.7% per year, and to reach $9.88 billion by 2024.

Growth in the US is related to increases in health consciousness, environmental concerns and desire to reduce CO2 emissions, rising urbanization, and traffic congestion.

There are an estimated 134 million cycles in the US.

Of all Americans over the age of three, 32% noted riding a bicycle at least one day in the past year.

Bike commutes were up 31% in the last year in the US, and globally bike commuters offset almost 1.2 billion pounds of carbon emissions globally.

It is also noted that "47% percent of adults in the U.S. want to ride more often" but a common fear is being hit by a car (50%).

People who rode the most overall in the US were men, children, people with incomes under $20,000, white and African Americans, and people in small towns.

People who were most likely to ride for recreation only were women, those over 55, those with incomes above $40,000, and people in the South.

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