US Bicycle Market
An understanding of bicycles in the U.S. market, including dominant brands, growth, major trends, and demographics of riders
The market size in the US for bicycles is approximately $6 billion.
Key players in the bicycle space in the US include Giant, Trek Bicycle Corporation, Scott Sports SA, Specialized Bicycle Components, Inc., Bianchi, Cicli Pinarello S.p.A., Colnago Ernesto & C. S.r.l., Cannondale Bicycle Corporation, GT Bike, Merida Bicycle, Santa Cruz Bicycles, Schwinn, Piaggio & Co. SpA, Atala spa, Accell Group, and Canyon Bicycles. Growth in the US is related to increases in health consciousness, environmental concerns and desire to reduce CO2 emissions, rising urbanization, and traffic congestion. Of all Americans over the age of three, 32% noted riding a bicycle at least one day in the past year. It is also noted that "47% percent of adults in the U.S. want to ride more often" but a common fear is being hit by a car (50%). People who rode the most overall in the US were men, children, people with incomes under $20,000, white and African Americans, and people in small towns. People who were most likely to ride for recreation only were women, those over 55, those with incomes above $40,000, and people in the South.
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