Podcasting Software Market

Goals

To understand the podcasting software industry globally and in the United States, how it is changing, and what are the major players in the industry.

Early Findings

PODCASTING SOFTWARE - US

  • The podcast industry is growing fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021.
  • The revenue increased by 53% in just a year (2017-2018).
  • Between 2006 and 2015, awareness of podcasts grew from 22% to 49%.
  • As of 2015, one-third of Americans have listened to a podcast.

US MAJOR PLAYERS - BY MARKET SHARE

Proposed next steps:

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As the initial search only touched on the US podcasting software industry, we'd recommend finding the global podcasting software industry market size along with a list of top five players in the industry. These players will be ranked by market share or revenue.
Additionally, we could find a demographic profile of an American podcast listener including age, gender, ethnicity, income level, and education level. We also could find the psychographic profile of this listener including habits, values, and media consumption habits.