Birding Influencers

Goals

To obtain a list of birding influencers, along with their contact information, follower data, and pricing information to work with them, with the goal of building a marketing partnership for a new binocular stabilization product.

Early Findings

BEST BIRD SHOTS

CORNELL LAB OF ORNITHOLOGY

  • The Cornell Lab of Ornithology operates an Instagram account named cornellbirds, which has 41.4 thousand followers.
  • The Lab can be contacted at cornellbirds@cornell.edu, or through Pat Leonard at pel27@cornell.edu.
  • While pricing information is not available on their website or Instagram account, the Lab can provide information and pricing information for partnerships by email.

BIRDLIFE INTERNATIONAL

  • The BirdLife International Instagram account has 21.9 thousand followers, and produces hundreds of birding photos.
  • BirdLife International can be contacted for sponsorship inquiries by using the form on their website, or by emailing birdlife@birdlife.org for their global office.
  • Though pricing information is not available on their website, it can be obtained by using the above contact methods.

AMERICAN BIRD CONSERVANCY

LAURA ERICKSON'S FOR THE BIRDS

Proposed next steps:

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