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Research Outline
Prepared for Perrin G. | Delivered August 20, 2019
Birding Influencers
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Goals
To obtain a list of birding influencers, along with their contact information, follower data, and pricing information to work with them, with the goal of building a marketing partnership for a new binocular stabilization product.
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Early Findings
BEST BIRD SHOTS
The Best Bird Shots Instagram account has
182,000 followers
.
The account features both
bird watching photography and
other visual art pieces.
While no email information could be found for the account, the owner indicates that parties interested in collaborating should
DM on Instagram
.
CORNELL LAB OF ORNITHOLOGY
The Cornell Lab of Ornithology operates an Instagram account named cornellbirds, which has
41.4 thousand followers
.
The Lab can be contacted at
cornellbirds@cornell.edu
, or through Pat Leonard at
pel27@cornell.edu
.
While pricing information is not available on their website or Instagram account, the Lab can provide information and pricing information for partnerships
by email
.
BIRDLIFE INTERNATIONAL
The BirdLife International Instagram account has
21.9 thousand followers
, and produces hundreds of birding photos.
BirdLife International can be contacted for sponsorship inquiries by using the
form on their website
, or by emailing birdlife@birdlife.org for their global office.
Though pricing information is not available on their website, it can be obtained by using the above contact methods.
AMERICAN BIRD CONSERVANCY
The American Bird Conservancy has
34.4 thousand followers
on Instagram and
25,000 on Twitter
.
Individuals interested in contacting the Conservancy for a partnership can do so via email at
info@conservationbirding.org
. Pricing information can be obtained in this way.
LAURA ERICKSON'S FOR THE BIRDS
Though follower numbers could not be found, Laura Erickson runs a successful
birding blog and podcast
.
Her podcast, "For the Birds", is the
longest-running birding podcast
in the United States.
Laura is available for speaking engagements
at a starting rate
of $750, plus $.50 per mile for gas.
Laura can be contacted by email at
chickadee@lauraerickson.com
.
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