Prepared for Nate R. | Delivered January 8, 2021
Body Wash Strategic Analysis
To understand the body wash industry in North America by looking at the revenue, sales volumes, and price analysis of top manufacturers. This will also look at the trends, entry strategies, and marketing channels for the body wash market.
The Market Watch report notes that the global Shower Gel (Body Wash) market is expected to grow
at a considerable rate from 2020 to 2026.
Because of the pandemic, the trend of hygiene maintenance is foreseen to continue growing in the coming years which is then expected to
strengthen the market
for shower and bath products.
The top manufacturers or key players in the body wash industry are
P&G, Unilever, Johnson & Johnson
, Chanel, L'Oreal among others.
In the first quarter of 2020,
Unilever witnessed a volume growth
in its skin cleansing and hygiene products.
Statista reports that Unilever's Dove body wash is the
most used body wash brand
in the US. According to Statista, there are
Americans who used the Dove body wash in 2020. This is followed by the Bath & Body Works body wash with
American users and the Olay body wash that has
Summary of Findings
The top manufacturers in the body wash industry as well as projections and sales volume have been provided. There are several paid reports, such as the
report and the
Verified Market Research
report, that provide details on the sales volume and revenue of the top manufacturers. However, these data are not publicly available. The company's
also doesn't detail the company revenue for specific categories such as the body wash category.
657 assignments | 4.8