To understand the body wash industry in North America by looking at the revenue, sales volumes, and price analysis of top manufacturers. This will also look at the trends, entry strategies, and marketing channels for the body wash market.
Statista reports that Unilever's Dove body wash is the most used body wash brand in the US. According to Statista, there are 72.35 million Americans who used the Dove body wash in 2020. This is followed by the Bath & Body Works body wash with 53.27 million American users and the Olay body wash that has 27.53 million American users.
Summary of Findings
The top manufacturers in the body wash industry as well as projections and sales volume have been provided. There are several paid reports, such as the Market Watch report and the Verified Market Research report, that provide details on the sales volume and revenue of the top manufacturers. However, these data are not publicly available. The company's annual report also doesn't detail the company revenue for specific categories such as the body wash category.
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