Wonder

Boost VC Instagram and Twitter Account Analysis

Delivered August 10, 2019. Contributor: ChristineD

Goals

Determine best practices to grow the reach of Boost VC's Twitter and Instagram account.

Early Findings

BOOST VC'S INSTAGRAM ACCOUNT STATISTICS
Boost VC's Instagram account currently has 904 followers and 206 posts. Its posts have an average engagement of 37 likes and 2 comments. 
Its most liked post is a picture of a seminar with the following caption: "Tribe 12 starts today! The Boss @currencyking doing his thing." The post has 74 likes.
The account's top Instagram hashtags are the following: #startups, #VC, #VR, #startup, #entrepreneurs, ##blockchain, #industry, and #technology.


BOOST VC'S TWITTER ACCOUNT STATISTICS
Boost VC has a total of 4,124 tweets.
It has 26,595 Twitter followers and its followers per following ratio is 21.02.
The most popular hashtags used by Boost VC in Twitter are the following: #vr, #crypto, #tribe12, #oceantech, #virtualreality, #bitcoin2019, #makingscifiareality, #scifi, #vc, #animation, #rigg, #voids, #ar, #entrepreneur, #earlystage, #training, #psvrpushes, #blockchain, #dai, and #history.
For every 100 tweets, the account gets one reply.
The account gets 96 mentions for every 100 tweets.
The account has 36 tweets with hashtags for every 100 tweets.
Boost VC's retweets 82 tweets for every 100 tweets.
Its Twitter visitors access the following channels when engaging with the account: Twitter Web Client, Twitter for iPhone, and Twitter Web App.

BEST PRACTICES TO IMPROVE REACH
Based on the advice of a marketing agency that counts Uber, Intel, and H&M as clients, the following are the best ways to increase an account's social media reach:

IDENTIFY THE RIGHT POSTING TIMING
 Identify the time when an account's followers are the most active. 
Use popular tools such as Instagram analytics to check this.
It is important to immediately get some engagement in the form of likes and comments after posting a content. 
Instagram is configured to put high-engagement posts higher in the feed.

SELECT THE RIGHT HASHTAGS
Using the right hashtags can tremendously boost the reach of an account.
 Hashtags can enable more people to discover a post. 
Hashtags can also be used to evaluate the impact of a promotional campaign.

ENGAGE MORE INTO THE SOCIAL ASPECT OF THE PLATFORM
Account administrators should be fast in replying to the comments or questions posted by the account's followers.
They should also thank the users who are in with the content of the account.
It is also advised to engage with other users' content in order to maximize the purpose of the social network.

GATHER USER-GENERATED CONTENT
Share more user-generated content to help strengthen the account's relationship with its followers. 
User-generated content is "35% more memorable and 50% more trusted" compared to traditional posts.

Proposed next steps:

You need to be the project owner to select a next step.

Our initial research suggests that there are many available resources that can be used to identify best practices on how Boost VC can increase its reach on Instagram and Twitter. We then recommend completing more research to identify 2-3 additional best practices on how Boost VC can improve its Twitter account to increase its Twitter reach. We will also deliver another research block to determine 2-3 best practices on how Boost VC can increase its Instagram reach. Best practices can be those that are recommended by marketing agencies with high-profile clients or those with successful quantitative results.