Boost VC Instagram and Twitter Account Analysis

Goals

Determine best practices to grow the reach of Boost VC's Twitter and Instagram account.

Early Findings

BOOST VC'S INSTAGRAM ACCOUNT STATISTICS

BOOST VC'S TWITTER ACCOUNT STATISTICS

BEST PRACTICES TO IMPROVE REACH

Based on the advice of a marketing agency that counts Uber, Intel, and H&M as clients, the following are the best ways to increase an account's social media reach:

IDENTIFY THE RIGHT POSTING TIMING
SELECT THE RIGHT HASHTAGS
ENGAGE MORE INTO THE SOCIAL ASPECT OF THE PLATFORM
GATHER USER-GENERATED CONTENT
  • Share more user-generated content to help strengthen the account's relationship with its followers.
  • User-generated content is "35% more memorable and 50% more trusted" compared to traditional posts.

Proposed next steps:

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