Boost VC Instagram and Twitter Account Analysis

Goals

Determine best practices to grow the reach of Boost VC's Twitter and Instagram account.

Early Findings

BOOST VC'S INSTAGRAM ACCOUNT STATISTICS

BOOST VC'S TWITTER ACCOUNT STATISTICS

BEST PRACTICES TO IMPROVE REACH

Based on the advice of a marketing agency that counts Uber, Intel, and H&M as clients, the following are the best ways to increase an account's social media reach:

IDENTIFY THE RIGHT POSTING TIMING
SELECT THE RIGHT HASHTAGS
ENGAGE MORE INTO THE SOCIAL ASPECT OF THE PLATFORM
GATHER USER-GENERATED CONTENT
  • Share more user-generated content to help strengthen the account's relationship with its followers.
  • User-generated content is "35% more memorable and 50% more trusted" compared to traditional posts.

Proposed next steps:

You need to be the project owner to select a next step.
Our initial research suggests that there are many available resources that can be used to identify best practices on how Boost VC can increase its reach on Instagram and Twitter. We then recommend completing more research to identify 2-3 additional best practices on how Boost VC can improve its Twitter account to increase its Twitter reach. We will also deliver another research block to determine 2-3 best practices on how Boost VC can increase its Instagram reach. Best practices can be those that are recommended by marketing agencies with high-profile clients or those with successful quantitative results.