Boutique Fitness Research


To obtain a list of the top 10 franchising brands in this industry and present a competitive landscape.

Early Findings

Competitive Landscape

  • This spreadsheet provides insights into SoulCycle.
  • In our one-hour research time frame, we were able to unearth some information for SoulCycle and present it in the attached spreadsheet.

Proposed next steps:

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Our initial research was able to provide almost all the information required for SoulCycle. We propose continued research in populating the rest of the cells for the other three companies/brands.
Additionally, we will provide 3-4 additional companies/brands that are considered top in this category. We will provide all the information as outlined in the spreadsheet.