Research Outline

Boutique Fitness Research


To identify 6-8 franchising brands in the boutique fitness industry and fill out the spreadsheet with information on these companies.

Early Findings

Players in the Boutique Fitness Franchising Space

  • According to this article, frontrunners in the US boutique fitness space are Pure Barre, 9Round and Orange Theory.
  • Other players in the US boutique fitnes franchising space are Crunch Fitness, F45 Training, Fit Jeff, FYZICAL Therapy & Balance Centers, Burn Bootcamp, Planet Fitness.
  • CrossFit was mentioned in the chat as a company that fits in this space. Although the company has more than 15,000 affiliates worldwide, it does not consider itself to be a franchising organization.

F45 Training