Boutique Fitness Research
To identify 6-8 franchising brands in the boutique fitness industry and fill out the spreadsheet with information on these companies.
Players in the Boutique Fitness Franchising Space
- According to this article, frontrunners in the US boutique fitness space are Pure Barre, 9Round and Orange Theory.
- Other players in the US boutique fitnes franchising space are Crunch Fitness, F45 Training, Fit Jeff, FYZICAL Therapy & Balance Centers, Burn Bootcamp, Planet Fitness.
- CrossFit was mentioned in the chat as a company that fits in this space. Although the company has more than 15,000 affiliates worldwide, it does not consider itself to be a franchising organization.
Proposed next steps:
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We can continue the research by continuing to fill in cells for F45 Training and providing a competitive landscape for Orange Theory, Pure Barre, 9Round, Crunch Fitness, Fit Jeff, FYZICAL Therapy & Balance Centers, Burn Bootcamp, Planet Fitness if these are approved franchises in the boutique fitness space. [https://docs.google.com/spreadsheets/d/121hnjvRM7fHd9p2dW8D2Ku8SQC3Ie8XIxLEXsz704-c/edit#gid=0]
We could provide information on CrossFit. The company has over 15,000 affiliates worldwide, however, it does not consider itself to be a franchise. We would fill in the spreadsheet for this company. [https://docs.google.com/spreadsheets/d/121hnjvRM7fHd9p2dW8D2Ku8SQC3Ie8XIxLEXsz704-c/edit#gid=0]