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Research Outline
Prepared for Justin B. | Delivered December 17, 2019
Boutique Fitness Research
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Goals
To identify 6-8 franchising brands in the boutique fitness industry and fill out
the spreadsheet
with information on these companies.
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Early Findings
Players in the Boutique Fitness Franchising Space
According to this article, frontrunners in the
US boutique fitness space
are Pure Barre, 9Round and Orange Theory.
Other players in the US boutique fitnes franchising space are
Crunch Fitness
, F45 Training, Fit Jeff, FYZICAL Therapy & Balance Centers, Burn Bootcamp, Planet Fitness.
CrossFit was mentioned in the chat as a company that fits in this space. Although the company has more than
15,000 affiliates
worldwide, it does not consider itself to be a franchising organization.
F45 Training
Information for F45 Training has been filled in in
this spreadsheet
.
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