Boutique Fitness Research

Goals

To identify 6-8 franchising brands in the boutique fitness industry and fill out the spreadsheet with information on these companies.

Early Findings

Players in the Boutique Fitness Franchising Space

  • According to this article, frontrunners in the US boutique fitness space are Pure Barre, 9Round and Orange Theory.
  • Other players in the US boutique fitnes franchising space are Crunch Fitness, F45 Training, Fit Jeff, FYZICAL Therapy & Balance Centers, Burn Bootcamp, Planet Fitness.
  • CrossFit was mentioned in the chat as a company that fits in this space. Although the company has more than 15,000 affiliates worldwide, it does not consider itself to be a franchising organization.

F45 Training

Proposed next steps:

You need to be the project owner to select a next step.
We can continue the research by continuing to fill in cells for F45 Training and providing a competitive landscape for Orange Theory, Pure Barre, 9Round, Crunch Fitness, Fit Jeff, FYZICAL Therapy & Balance Centers, Burn Bootcamp, Planet Fitness if these are approved franchises in the boutique fitness space. [https://docs.google.com/spreadsheets/d/121hnjvRM7fHd9p2dW8D2Ku8SQC3Ie8XIxLEXsz704-c/edit#gid=0]
We could provide information on CrossFit. The company has over 15,000 affiliates worldwide, however, it does not consider itself to be a franchise. We would fill in the spreadsheet for this company. [https://docs.google.com/spreadsheets/d/121hnjvRM7fHd9p2dW8D2Ku8SQC3Ie8XIxLEXsz704-c/edit#gid=0]