Boutique Fitness Research

• Currently, the business of boutique fitness studios has been on the rise.
• These studios house a variety of fitness classes such as those involving "indoor cycling, barre, boxing, yoga" and others.
• Memebrship to boutique fitness studios rose by 121% compared to traditional fitness studios that only saw an increase of 15%.
• Boutique brands are expecting a boom because they have turned into a "go-to social destination."
• About 78% of those surveyed tend to enroll in new exercise classes with their friends.