Boutique Fitness Research

Goals

Obtain insights that describe the outlook of the boutique fitness industry.

Early Findings

Boutique Fitness Research

  • Currently, the business of boutique fitness studios has been on the rise.
  • These studios house a variety of fitness classes such as those involving "indoor cycling, barre, boxing, yoga" and others.
  • Memebrship to boutique fitness studios rose by 121% compared to traditional fitness studios that only saw an increase of 15%.
  • Boutique brands are expecting a boom because they have turned into a "go-to social destination."
  • About 78% of those surveyed tend to enroll in new exercise classes with their friends.

Proposed next steps:

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