Boutique Fitness Research
Delivered December 17, 2019. Contributor: ChristineD
Goals
Obtain insights that describe the outlook of the boutique fitness industry.
Early Findings
Boutique Fitness Research
- Currently, the business of boutique fitness studios has been on the rise.
- These studios house a variety of fitness classes such as those involving "indoor cycling, barre, boxing, yoga" and others.
- Memebrship to boutique fitness studios rose by 121% compared to traditional fitness studios that only saw an increase of 15%.
- Boutique brands are expecting a boom because they have turned into a "go-to social destination."
- About 78% of those surveyed tend to enroll in new exercise classes with their friends.
Proposed next steps:
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