Prepared for Justin B. | Delivered December 17, 2019
Boutique Fitness Research
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Obtain insights that describe the outlook of the boutique fitness industry.
Boutique Fitness Research
connected fitness equipment
category is seen to rapidly grow as several companies have already released equipment that offer fitness solutions for home use.
These devices allow users to get
guided fitness lessons
by looking at the screens without the need for an in-person instructor.
Users are saying that
is the future of the sector.
This technology can allow them to
perform fitness activities
anytime, anywhere, and in any device.
prefer this system
as they do not anymore need to go to fitness centers.
achieve and monitor
their fitness objectives without sacrificing family time.
The Peloton model is seen as an organic evolution of the boutique fitness industry as this changed the
way fitness enthusiasts consume content
and socialize with other fitness users through the connected systems.
It is also perceived that consumers will start to think of their
monthly payments for a Peloton device
to be an alternative for gym subscription expenses.
The cost of
buying connected fitness devices
may seem higher at first than traditional boutique fitness expenses.
of use may outweigh traditional on-site boutique fitness costs.
The sector is also seen to grow as more people are
finding fitness alternatives
at their fingertips.
The convenience of these connected fitness devices have
converted a large number
of users in recent years.
Peloton's large number of available instructors
, users can have more options to select those who can meet their needs.
User needs range from those who are offering
to those who just need some form of quick entertainment.
Communities around these connected devices are also found to be
239% more engaged
as seen in FightCamp connected fitness system's leaderboard.
From a short term standpoint,
typical boutique fitness centers
are not yet in danger from being completely overthrown by these connected fitness devices.
While Peloton devices and other similar connected fitness equipment are seen as more exciting to use, it will still depend on the
users' fitness goals
Users typically buy the
devices to lose weight
However, if they cannot perceive any positive results, they are more likely to
set aside these connected devices
Traditional fitness centers are also seen to
earn the most from subscription models
as they can earn from clients who don't use the facilities.
Companies who provide connected fitness devices are seen to grow more if they can
collaborate with research firms
and health businesses to offer incentives for clients if they provide their fitness data.
, it is developing its platform to host in-demand sessions from other partners.
It plans to become the
go-to solution for clients
who want to available of these fitness classes.
Traditional boutique fitness centers
are expected to adopt more technology into their services in the future to stay competitive.
From now until 2024, the traditional fitness center industry is seen to attain
in revenue at a rate of
The growth is driven by a
growing awareness on personal health
and fitness benefits.