Delivered December 17, 2019. Contributor: Funmi A.
To provide 4-6 trends in the boutique fitness industry. For each trend, we will indicate what the trend is, why it is a trend, and provide examples of companies that are manifesting this trend.
This fitness trend involves a growing popularity of boutique boxing studios. Boutique style boxing studios have reinvented themselves and they are no longer predominantly male gyms.
Boutique boxing studios have been instrumental in shifting the perception that boxing is a male-centered sport, into being regarded as a more inclusive wellness regime, similar to yoga or the martial arts.
Kobox has made the high-end boutique boxing lifestyle accessible to a wider audience who want an affordable luxury experience.
Everybody Fights is widely regarded as a cool boxing gym that has a wide variety of exercises each designed to provide elements of boxer training in addition to boxing.
TwelveThree has introduced punch trackers into their boxing classes that track the velocity and intensity of punches.
Hybrid HIIT Programs
This fitness trend involves the fusion of other workout programs with HIIT to form HIIT hybrids. One of the most popular fusions is the pairing of HIIT with yoga.
Core Power Yoga is a popular example, which “roots an intense physical workout in the mindfulness of Yoga”.
HIIT hybrids have become very popular in the boutique fitness industry despite warning from some professionals about the increased risk of injury.
Speir Pilates has created hybrid classes (Reformer exercises fused with barre/HIIT/cardio elements) that provide good full-body workouts.
Rumble has a boxing-inspired group fitness class that has elements of HIIT, strength training, metabolic conditioning, and cardio.
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