Prepared for Justin B. | Delivered December 17, 2019
Boutique Fitness Research
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To provide 4-6 trends in the boutique fitness industry. For each trend, we will indicate what the trend is, why it is a trend, and provide examples of companies that are manifesting this trend.
This fitness trend involves a growing popularity of boutique boxing studios.
style boxing studios have reinvented themselves and they are no longer predominantly male gyms.
have been instrumental in shifting the perception that boxing is a male-centered sport, into being regarded as a more inclusive wellness regime, similar to yoga or the martial arts.
has made the high-end boutique boxing lifestyle accessible to a wider audience who want an affordable luxury experience.
is widely regarded as a cool boxing gym that has a wide variety of
each designed to provide elements of boxer training in addition to boxing.
has introduced punch trackers into their boxing classes that track the
and intensity of punches.
Hybrid HIIT Programs
This fitness trend involves the fusion of other workout programs with HIIT to form
. One of the most popular fusions is the pairing of HIIT with yoga.
Core Power Yoga is a popular example, which “roots an intense physical
in the mindfulness of Yoga”.
HIIT hybrids have become very popular in the
industry despite warning from some professionals about the increased risk of injury.
has created hybrid classes (Reformer exercises fused with barre/HIIT/cardio elements) that provide good full-body workouts.
has a boxing-inspired group fitness class that has elements of
, strength training, metabolic conditioning, and cardio.