Boutique Studios: Functional Fitness/Bootcamps
To identify the demographics, psychographics, and trends of the functional fitness/bootcamp fitness space to inform new market positioning and identity for a brand.
We gathered background research on the functional fitness/bootcamp space, and we gained insights on demographics, psychographics, and trends. Here are some key pieces of information we found:
- Functional fitness bootcamps are not medically recommended for those who have an inactive lifestyle.
- Participants in functional fitness bootcamps are encouraged to have and share an intense attitude towards achieving fitness results.
- Several health and exercise professionals agree that functional fitness training is a current fitness trend for 2019 that will continue to grow.
- Functional fitness bootcamps like Barry's bootcamp have created a current fitness trend in 2019 of repopularizing treadmill equipment.
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