Direct-to-Consumer Online Gaming Stores

Games Workshop, Ltd.

•  Games Workshop, Ltd. was earlier identified as an example of a company that sells its boxed games directly to the users through its online store.
• The company has a overall revenue of £256.6 million ($321.1 million).
• The company's online sales figure through its e-commerce site was £47.1 million ($58.6 million).

LEGO®

• Referencing from a previous research,  LEGO® sells its boxed games directly to its customers through its official online store.
• The company has a revenue of DKK38.5 billion ($5.6 billion).
• The company's sales and distribution expenses was DKK11.9 million ($1.7 million).
• Its advertising and marketing expenses were lumped with the sales and distribution expenses amount.

Summary Of Our Early Findings Relevant To The Goals

• Our one hour of research provided the revenue from their online store and their marketing spending.
• However, the specific marketing spending amount for Game Workshop was not found.
• For LEGO, the online portion of its revenue was not found. The company's estimated marketing spending amount was aggregated with its sales and distribution expenses.