Nars

• Nars is a French cosmetic brand. It launched on Tmall in August 2018.
• After launching the store, it began "hosting regular live streaming shows on Taobao Live with their professional makeup artists".
• Nars used Key Opinion Leaders (KOL) such as Hani and Janicekidd to promote the brand with articles.
• It also worked with video and top beauty bloggers in China.
• The Nars Tmall store had more than 486,000 followers within one month of launching.
• Here is the link to the Google document with marketing images.