Prepared for Carter B. | Delivered January 8, 2020
Discount Club Memberships: Case Studies
Identify one to two case studies of brand campaigns that offered discount club membership and successfully generated new members. Identify other details for each brand campaign including how it was marketed and other metrics for success.
Amazon Prime Membership
is a sales event dedicated to showcasing the value of being an Amazon Prime member.
Amazon-owned Whole Foods gave Prime members a
to spend during Prime Day in 2018.
In 2017, more people
joined Amazon Prime
on Prime Day than on any other day in the company's history to that point.
During Prime day, deals are offered to members for
other Amazon services
, like four months of unlimited music for 99 cents through Amazon.
Amazon has a
that promotes pre-Prime day deals to raise awareness for the day.
Amazon Prime also
generated new members
through its expansion into one-day delivery for Prime members in 2019.
BJ's Wholesale Club
As Sam's Club locations closed down across the country in 2017, BJ's Wholesale Club initiated a
in 2018 to attract former Sam's Club members.
BJ's offered an
so that former Sam's Club members can get a 50% discount on a 12-month membership.
's subsequently experienced
150% net income growth
in the last half of 2018.
By using Adobe Experience Cloud to capture feedback and influence future digital experiences, AAA Northeast was able to
increase new memberships
Adobe helped AAA
transform its digital channels
to increase lead capture, personalize interactions with members, and target key customer segments with
Digital channels are now AAA's
top sales channel
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