Amazon Prime Membership

• Amazon's Prime Day is a sales event dedicated to showcasing the value of being an Amazon Prime member.
• Amazon-owned Whole Foods gave Prime members a $10 credit to spend during Prime Day in 2018.
• In 2017, more people joined Amazon Prime on Prime Day than on any other day in the company's history to that point.
• During Prime day, deals are offered to members for other Amazon services, like four months of unlimited music for 99 cents through Amazon.
• Amazon has a marketing campaign that promotes pre-Prime day deals to raise awareness for the day.
• Amazon Prime also generated new members through its expansion into one-day delivery for Prime members in 2019.

BJ's Wholesale Club

• As Sam's Club locations closed down across the country in 2017, BJ's Wholesale Club initiated a brand campaign in 2018 to attract former Sam's Club members.
• BJ's offered an introductory offer so that former Sam's Club members can get a 50% discount on a 12-month membership.
• BJ's subsequently experienced 150% net income growth in the last half of 2018.

AAA

• By using Adobe Experience Cloud to capture feedback and influence future digital experiences, AAA Northeast was able to increase new memberships by 45%.
• Adobe helped AAA transform its digital channels to increase lead capture, personalize interactions with members, and target key customer segments with digital content.
• Digital channels are now AAA's top sales channel.