Wonder

Research Outline

Prepared for Hillary H. | Delivered December 4, 2019

Brand Design Industry - USA

Goals

To have a good grasp of the competitive landscape for brand design agencies in New York, specifically as one lens of study, and then in the wider context of the United States. Specifically for Bulletproof, Design Bridge, Blue Marlin, Landor, CBX, Force Majure, Elmwood, Safari Sunday, Little Big Brands, Pentagram, Dragonfly, Sterling, and WPP — Group to understand their size which would be their senior team, (as well as any turnover, if possible), the brands they work with, and any awards won.

Early Findings

We are assuming that the 13 companies provided to us are all brand design agencies and these are their websites: Bulletproof (https://www.wearebulletproof.com/), Design Bridge (https://www.designbridge.com/), Blue Marlin (http://www.bluemarlinbd.com/), Landor (https://landor.com/), CBX (https://cbx.com/), Force Majeure (https://www.forcemajeure.design/), Elmwood (https://www.elmwood.com/), Safari Sunday (https://safarisundays.com/), Little Big Brands (https://www.littlebigbrands.com/), Pentagram (https://www.pentagram.com/), Dragonfly (http://dragonflymarketing.cc/), Sterling (https://www.sterlingbrands.com/), and WPP — Group (https://www.wpp.com/)
If any of those are incorrect, that would have to be clearly communicated to us in any reply.
Design BridgeDesign Bridge Collected 2 silver awards at Pentawards 2019.  One of the awards was for their recent Fortum & Mason County Biscuits design, and the other was for their Shanghai Studio’s limited edition design for Starbuck’s Mooncakes.
Design Bridge and Fortum & Mason won an illustration for branding award at the Design Week Awards 2019. 
Design Bridge won 5 silvers at the DBA Design Effectiveness Awards 2019.
 Design Bridge provided an "award-winning graphic and structural redesign for Gordon’s Gin."
They re-established Kenco’s heritage and authority.
 Design Bridge worked with Cadbury for their Heroes Advent Calendar "where 38k consumers were engaged, 98k pieces of content were generated, and 5.7m impressions were achieved."
 Design Bridge has worked with L'Or, Smirnoff, Merula, Hellmann’s, Guinness, Fortnum & Mason, Tanqueray No. TEN, Funan, and Tiger Nuts.
 Design Bridge has offices in Amsterdam, London, New York, Singapore, and Shanghai.
 Claire Parker
 is the Managing Partner & Executive Creative Director in New York.
 Kasia Bannon
 is the Managing Partner & Senior Vice President located in New York.
 Cristina Tazza
 is the Vice President of Strategy
 based in New York. 
 Sam Cutler
 is the Creative Director in New York.
 Amy Golding is the Client Services Director in New York. 
 Jemma Campbell is the Creative Director in New York. 
Our press search for any senior employee turnover within the past 12 months turned up nothing.
We focused our attention on New York only for the senior people at Design Bridge.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.
Summary Of Our Early Findings Relevant To The GoalsOur first hour of research was spent verifying the 13 companies provided to us and collecting their websites, as well as doing a high level search on all of them to ensure the data that was being asked for was publicly available. We did confirm that all if it is except employee turnover data. However, we are confident that we can do a simple 12-month press scan for each company and see if anything pops up concerning any senior people leaving.
If any of the compnay websites are incorrect, that would have to be clearly communicated to us in any reply.
We were able to provide the required information for Design Bridge.
Please select one or more of the options provided in the proposed scoping section below.