Prepared for Tom T. | Delivered September 6, 2019
Brand Diversity and Inclusion
To identify global brands that have successfully integrated diversity and inclusion into their marketing, leadership, product, or purpose.
GLOBAL BRANDS — MARKETING DIVERSITY/INCLUSION
Nike's controversial ad featuring Colin Kaepernick, the NFL player who took a knee during the national anthem, has given the company a leg up in terms of its
as a company that values diversity and inclusion.
The company saw a boost in free media exposure (
worth) and its stock steadily rise (after an initial drop).
The company also enjoyed a
31% bump in online sales
after the Kaepernick ads.
Nike's recent ads have also shown gender diversity with its "
Dream With Us
" series, featuring "members of the U.S. Women’s National Soccer Team, gymnast Gabrielle Douglas and 13-year-old soccer star Olivia Moultrie."
GLOBAL BRANDS — LEADERSHIP AND EMPLOYMENT DIVERSITY/INCLUSION
DiversityInc offers a list of the
top 50 companies
in terms of diversity with the top ten including AT&T, Marriott, ADP, Hilton, Eli Lilly, Comcast NBCUniversal, Accenture, MasterCard, KPMG, and Abbott.
Toyota Motor North America
Toyota comes in at #18
on the DiversityInc list.
Agility PR provides a
highlighting the company's diversity efforts.
Toyota has two pillars as its foundation: "
Respect for People
and Continuous Improvement."
Toyota is touted for
its ethnically diverse leadership and workforce, its external "Diversity Advisory Board" for accountability, its support for veterans, its diverse supplier network, and its employee-led Business Partnering Groups.
has received "
12 consecutive perfect scores
" on the Human Rights Campaign Foundation's
Corporate Equality Index
The company's Diversity Report offers a deeper dive into Toyota's numerous diversity programs and recognitions.
In terms of inclusion, Toyota has worked to ensure mobility for all through programs such as the Tupelo, Mississippi's first public transportation service,
, and an industry-first "power-rotating lift-up passenger Auto Access Seat" for its Toyota Sienna to enable those with mobility issue to have transportation.
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