Brand Marketing Trends
To find statistics that show a shift in ad spending from brand-based to performance-based advertising to support the hypothesis that marketers are spending a greater share of their marketing budgets on performance-based ads owing to challenges and limitations in advertising at scale.
Growth in Advertising Spend in 2018 (by Media in the US)
Growth in Performance Pricing's Share of Internet Advertising
- The share of performance pricing in total internet advertising revenue in the United States rose from 41% in 2005 to a high of 66% in 2012; it was 62% in 2018.
- In the period 2005 to 2018, the share of CPM pricing reduced from 46% to 35%.
Emarketer's Projections for Digital's Share of Total Advertising Spend (US)
Quadrupling of Internet Advertising Spend in the Period 2010-2018 (US)
- Between 2010 and 2018, internet advertising spend in the United States grew from $26 million in 2010 to $107.5 million in 2018.
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