This research aims to identify: 1. Nesquik Canada's global competitor brands, including private label
2. Successful mentor brands that have cleaned up their ingredient lists to be healthier 3. Successful mentor brands with functional nutrition 4. Dairy milk usage or trends in Canada 5. Market growth of plant-based milk in Canada 6. Insights on Quebec's consumption of milk and also if there are differences in consumers' use/acceptance of treat type products
7. Insights on children's products that have cleaned up their ingredients/become more acceptable to consume (cereals or beverage). This will be used to inform a rebrand.