Brand Partnership Evaluation

Goals

To determine if there are specific criteria or a framework for identifying/evaluating strategic brand partnerships or if there are companies that offer this service.

Early Findings

COMPANIES THAT FACILITATE BRAND PARTNERSHIPS

ADVANTAGE MARKETING

BRAND PARTNERSHIP BEST PRACTICES

  • A 2018 Forbes article offers several best practices in establishing a strategic brand partnership, including brand and goal alignment, successful audience engagement, bringing new value to customers, solving a problem together, and commonalities in consumer behaviors.
  • Advantage Marketing offers several best practices in brand to brand partnerships, including brand research, partners that fill brand gaps, leveraging industry relationships, ensuring an exchange of benefits, allowing time to build the partnership, and defining partnership responsibilities.

Proposed next steps:

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