Some of their 2018 brand partnerships included Warby Parker and Arby's, PlayStation and Nike, Dove and Dunkin', Westin and Peloton, and Forever 21 and Taco Bell.
The Forever 21 and Taco Bell clothing line collaboration got goodreviews.
BRAND PARTNERSHIP BEST PRACTICES
A 2018 Forbes article offers several best practices in establishing a strategic brand partnership, including brand and goal alignment, successful audience engagement, bringing new value to customers, solving a problem together, and commonalities in consumer behaviors.
Advantage Marketing offers several best practices in brand to brand partnerships, including brand research, partners that fill brand gaps, leveraging industry relationships, ensuring an exchange of benefits, allowing time to build the partnership, and defining partnership responsibilities.
Only the project owner can select the next research path.