Brand Positioning of Cook Compression's Top Competitors
Delivered February 4, 2020. Contributor: ChristineD
Goals
To determine the primary brand positioning and differentiating statements of the following competitors of Cook Compression: Melton Industries, New GM Parts, and Compressor Products International.
Early Findings
Brand Positioning of Cook Compression's Top Competitors
Melton's Brand Positioning Statements
- On Melton's site, the company indicated that it can provide a "complete equipment overhaul and marine diesel service and support."
- Melton can also help perform an "equipment tier-up, repower, and qualificaion."
- The company also highlighted its "high quality engine machining capabilities."
- It also mentioned services that the company can provide such as industrial equipment service and support.
- The company also mentioned that they have "professionally serviced the industrial and marine diesel needs of military and commercial customers, delivering gas and diesel engines, heavy-duty drive train components, industrial and marine power units, prime power and stand-by generators, industrial material handling equipment, and ground support equipment, all on a worldwide platform since 1949."
- The company also mentioned that they are "committed to developing smart, sustainable solutions for our customers."
Research proposal:
Only the project owner can select the next research path.