Wonder

Research Outline

Prepared for Fred D. | Delivered February 4, 2020

Brand Positioning of Cook Compression's Top Competitors

Goals

To determine the primary brand positioning and differentiating statements of the following competitors of Cook Compression: Melton Industries, New GM Parts, and Compressor Products International.

Early Findings

Brand Positioning of Cook Compression's Top CompetitorsMelton's Brand Positioning Statements
On Melton's site, the company indicated that it can provide a "complete equipment overhaul and marine diesel service and support."
Melton can also help perform an "equipment tier-up, repower, and qualificaion."
The company also highlighted its "high quality engine machining capabilities."
It also mentioned services that the company can provide such as industrial equipment service and support.
The company also mentioned that they have "professionally serviced the industrial and marine diesel needs of military and commercial customers, delivering gas and diesel engines, heavy-duty drive train components, industrial and marine power units, prime power and stand-by generators, industrial material handling equipment, and  ground support equipment, all on a worldwide platform since 1949."
The company also mentioned that they are "committed to developing smart, sustainable solutions for our customers."