Brand Positioning of Cook Compression Top Competitors

Goals

To find information on the overall brand positioning of Cook Compression's competitors i.e. ValuePart Inc., Crown Automotive Sales Co Inc., LMS, Inc., and Ariel. Also, to do a deeper dive on all seven competitors of Cook Compression i.e. Melton Industries, New GM Parts, Compressor Products International, ValuePart Inc., Crown Automotive Sales Co Inc., LMS, Inc., and Ariel in regards to positioning.

Early Findings

Valuepart

Crown Automotive Sales

Proposed next steps:

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We recommend continuing with research to provide deeper, more exhaustive (primary positioning language) information for the remaining main competitors of Cook Compression i.e. LMS, Inc. and Ariel.
We also recommend analyzing the corporate resources of Melton Industries, New GM Parts, and Compressor Products International so as to provide a deeper, more exhaustive analysis of each of the company's primary positioning language.
Additionally, we recommend more research to identify 2-3 recent, emerging, or future trends in the compression solutions industry for a more in-depth report.