Brand Positioning of Cook Compression Top Competitors

Goals

To find information on the overall brand positioning of Cook Compression's competitors i.e. ValuePart Inc., Crown Automotive Sales Co Inc., LMS, Inc., and Ariel. Also, to do a deeper dive on all seven competitors of Cook Compression i.e. Melton Industries, New GM Parts, Compressor Products International, ValuePart Inc., Crown Automotive Sales Co Inc., LMS, Inc., and Ariel in regards to positioning.

Early Findings

Valuepart

Crown Automotive Sales

Proposed next steps:

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