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Research Outline

Prepared for Valentina B. | Delivered July 26, 2019

Brand scaling and authenticity

Goals

To understand how companies have increased media presence and sales without losing their authenticity.

Early Findings

  • Brands that are looking to scale, while maintaining their authenticity should continue to let their audience interact and always responded to feedback on social media, whether that is positive or negative.
  • More than 80% of Americans believe a CEO's integrity reflects on the company they lead.
  • UPS, Newman's Own, Lego, M&M, Crayola, and Burt's Bees are additionally companies that have placed in the top ten of companies viewed as authentic.
  •  Two thirds of consumers were more likely to purchase from a company that is honest and transparent.
  • Bolster your final deliverable with proprietary research from MarketLine for an additional $175. This research includes a SWOT analysis for Heinz including how the company has expanded its business.
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